Unlocking a New Revenue Stream Through Strategic Licensing
Date: 6 months ago
Sector: Manufacturing
The Situation
A manufacturing business held a registered design patent over a proprietary flooring technology.
While the core product was performing well within its existing market, the patent itself was underutilised commercially.
The business had not explored:
Licensing opportunities outside its core sector
Alternative distribution channels
The broader commercial potential of its intellectual property
As a result, a valuable asset remained largely untapped.
Dinmore’s Approach
Dinmore was engaged to assess the commercial potential of the patent and identify opportunities for growth.
Our role was to move beyond strategy and deliver a new revenue stream.
We:
Identified an adjacent industry where the product had strong commercial application
Developed a licensing and distribution strategy for market entry
Sourced and engaged with potential commercial partners
Structured and negotiated the licensing agreement
Oversaw execution to ensure alignment between both parties
The Outcome
A new licensing and distribution agreement was successfully implemented
The business entered a previously untapped market
The patent began generating recurring commercial value
Within the first phase of rollout:
£250,000 in additional revenue was generated directly from this new revenue stream
Key Takeaway
Many businesses hold valuable assets that are not fully commercialised.
Growth is not always about creating something new — often it is about unlocking what already exists.
Dinmore identifies and executes on these opportunities — turning potential into revenue.
If your business is sitting on untapped opportunities:
Fix. Save. Grow.
Dinmore Bell
